Legal

Last updated: 9 February 2026

1. Definitions

"Company" is Marcode Ltd with a place of business at Office 420, 30 Great Guildford St, London, SE1 0HS, England.

"User", "you" or "your" means any individual who installs, accesses or uses the Extension.

"Extension" means the AdShield browser extension, including all related software, updates and documentation.

"Services" means the ad blocking and optional fraud detection functionality provided by the Extension, together with the Company's website.

"Software" means any software, code, scripts, documentation or data forming part of or related to the Services.

2. Acceptance of Terms

2.1 By installing, accessing or using the Extension, whether through our website, browser extension, or any other means, you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you must immediately cease all use of the Extension and uninstall it from your browser.

2.2 These Terms constitute a legally binding agreement between you and Marcode Ltd, a company registered in England and Wales with company number 15046325.

2.3 Subject to your compliance with these Terms, Marcode Ltd grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence for the term of this agreement to use the Extension solely for the purpose of blocking advertisements and, optionally, reporting fraudulent advertisements. All rights not expressly granted herein are reserved by Marcode Ltd.

2.4 You must be at least 18 years of age or the age of legal majority in your jurisdiction (whichever is greater) to use the Extension. By using the Extension, you represent and warrant that you meet all eligibility requirements and have the legal capacity to enter into these Terms.

2.5 We reserve the right to refuse access to the Extension to anyone at any time for any reason whatsoever, in our sole discretion.

3. Description of the Services

3.1 AdShield is a browser extension that blocks advertisements. The Extension modifies web page content in your browser to remove or hide advertising elements.

3.2 Optionally, Users may enable ad fraud reporting features that anonymously report suspicious advertisements encountered across the web.

3.3 The Company shall, during the Term, provide the Services to you on and subject to the terms of this Agreement. The Company shall use commercially reasonable efforts to provide the Services and shall comply with all applicable laws relating to the provision of the Services.

4. Restrictions and Responsibilities

4.1 You will not, directly or indirectly: reverse engineer, decompile, disassemble or otherwise attempt to discover the source code, object code or underlying structure, ideas, know-how or algorithms relevant to the Services or any Software; modify, translate, or create derivative works based on the Services or any Software (except to the extent expressly permitted by the Company or authorised within the Services); use the Services or any Software for the benefit of a third party; or remove any proprietary notices or labels.

4.2 You represent, covenant, and warrant that you will use the Services only in compliance with the Company's standard published policies then in effect and all applicable laws and regulations. You hereby agree to indemnify and hold harmless the Company against any damages, losses, liabilities, settlements and expenses (including without limitation costs and attorneys' fees) in connection with any claim or action that arises from an alleged violation of the foregoing or otherwise from your use of the Services.

4.3 Although the Company has no obligation to monitor your use of the Services, the Company may do so and may prohibit any use of the Services it believes may be (or is alleged to be) in violation of the foregoing.

4.4 You shall be responsible for obtaining and maintaining any equipment and ancillary services needed to access or otherwise use the Services, including, without limitation, hardware, software, operating systems, web browsers and the like (collectively, "Equipment"). You shall also be responsible for maintaining the security of the Equipment, any account credentials, and for all uses of the Services via your Equipment with or without your knowledge or consent.

4.5 You agree not to misuse the Extension or help anyone else do so. Prohibited conduct includes, but is not limited to:

• Using the Extension for any illegal or unauthorised purpose
• Engaging in any activity that violates local, state, national, or international law
• Interfering with or disrupting the integrity or performance of the Extension
• Attempting to gain unauthorised access to any portion or feature of the Extension, or any other systems or networks connected to the Extension
• Using the Extension to transmit any viruses, worms, defects, Trojan horses, malware, or any other destructive items
• Engaging in any activity that could disable, overburden, damage, or impair the Extension
• Circumventing, disabling, or otherwise interfering with security-related features of the Extension
• Using automated means, including spiders, robots, crawlers, or data mining tools to extract data from the Extension
• Impersonating another person or entity or falsely stating or misrepresenting your affiliation with a person or entity
• Reproducing, duplicating, copying, selling, reselling, distributing, sublicensing, or exploiting any portion of the Extension without our express written permission

5. Confidentiality and Proprietary Rights

5.1 The Company shall own and retain all rights, title and interest in and to (a) the Services and Software, all improvements, enhancements or modifications thereto, (b) any software, applications, inventions or other technology developed in connection with the Services, (c) any data collected, analysed or generated by the Services (excluding personal data as defined in the Privacy Policy), and (d) all intellectual property rights related to any of the foregoing.

5.2 Except as expressly stated herein, these Terms do not grant you any rights to, under or in, any patents, copyright, database right, trade secrets, trade names, trade marks (whether registered or unregistered), or any other rights or licences in respect of the Services or the Software.

5.3 Notwithstanding anything to the contrary, the Company shall have the right to collect and analyse data and other information relating to the provision, use and performance of various aspects of the Services and related systems and technologies, and the Company will be free (during and after the term hereof) to (i) use such information and data to improve and enhance the Services and for other development, diagnostic and corrective purposes in connection with the Services and other Company offerings, and (ii) disclose such data solely in aggregate or other de-identified form in connection with its business. No rights or licences are granted except as expressly set forth herein.

6. Modifications to the Terms

6.1 We reserve the right to modify, update, or replace these Terms at any time in our sole discretion. Any changes will be effective immediately upon posting on our website with an updated "Last updated" date.

6.2 Your continued use of the Extension after any such changes constitutes your acceptance of the modified Terms. It is your responsibility to review these Terms periodically for changes.

6.3 If you do not agree with the modified Terms, your sole and exclusive remedy is to discontinue using the Extension and uninstall it from your browser.

7. Warranty and Disclaimer

7.1 The Company shall use reasonable efforts consistent with prevailing industry standards to maintain the Services in a manner which minimises errors and interruptions. Services may be temporarily unavailable for scheduled maintenance or for unscheduled emergency maintenance, either by the Company or by third-party providers, or because of other causes beyond the Company's reasonable control, but the Company shall use reasonable efforts to provide advance notice of any scheduled service disruption.

7.2 HOWEVER, THE COMPANY DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR FREE; NOR DOES IT MAKE ANY WARRANTY AS TO THE RESULTS THAT MAY BE OBTAINED FROM USE OF THE SERVICES. EXCEPT AS EXPRESSLY SET FORTH IN THIS CLAUSE, THE SERVICES AND SOFTWARE ARE PROVIDED "AS IS" AND THE COMPANY DISCLAIMS ALL WARRANTIES, REPRESENTATIONS, CONDITIONS AND ALL OTHER TERMS OF ANY KIND WHATSOEVER, WHETHER EXPRESS OR IMPLIED BY STATUTE OR COMMON LAW, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.

7.3 We do not guarantee that the Extension will block all advertisements or that it will function without interruption or errors. You acknowledge and accept that the Services are provided based on the data which is available to the Company at any given time and there may be variations depending on various factors, for instance, the region or geographic location of a specific internet user.

7.4 You assume sole responsibility for results obtained from the use of the Services and for conclusions drawn from such use. The Company shall have no liability for any damage caused by errors or omissions in any information, instructions or scripts provided to the Company, or any actions taken by the Company at your direction.

7.5 Marcode Ltd is not responsible for any delays, delivery failures, or other damage resulting from limitations, delays, and other problems inherent in the use of the internet and electronic communications.

8. Limitation of Liability

8.1 Nothing in these Terms excludes the liability of the Company for (a) death or personal injury caused by Company negligence; and (b) fraud or fraudulent misrepresentation.

8.2 Subject to clause 8.1, the Company shall have no liability for any loss of profits, loss of business, wasted expenditure, depletion of goodwill and/or similar losses, loss or corruption of data or information, or any special, indirect or consequential loss, costs, damages, charges or expenses.

8.3 Subject to clause 8.1, in no event shall Marcode Ltd, its affiliates, directors, officers, employees, agents, partners, or suppliers be liable for any direct, indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to damages for loss of profits, revenue, goodwill, use, data, or other intangible losses arising from your use of or inability to use the Extension.

8.4 SUBJECT TO CLAUSE 8.1, MARCODE LTD'S TOTAL AGGREGATE LIABILITY TO YOU, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), BREACH OF STATUTORY DUTY OR OTHERWISE, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS AND THE SERVICES SHALL NOT EXCEED £500.

8.5 IN JURISDICTIONS THAT DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, OUR LIABILITY SHALL BE LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW.

8.6 THE FOREGOING LIMITATIONS WILL APPLY EVEN IF ANY WARRANTY OR REMEDY PROVIDED UNDER THESE TERMS FAILS OF ITS ESSENTIAL PURPOSE.

9. Privacy and Data Collection

9.1 Your use of the Extension is also governed by our Privacy Policy, which explains how we collect, use, and protect your information.

9.2 By default, the Extension operates entirely locally on your device. Ad blocking functionality does not send any data to our servers. If you choose to enable the fraud detection feature, the Extension will collect and transmit anonymous information about advertisements you encounter, as described in our Privacy Policy.

9.3 As a browser extension, we comply fully with Google Chrome's Limited Use Policy, which governs the handling of data accessed through Chrome APIs or background processes.

9.4 You understand and agree that no data transmitted over the internet can be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you transmit while using the Extension.

10. Term and Termination

10.1 These Terms are effective from the date you first install or use the Extension and shall continue until terminated by either party (the "Term").

10.2 You may terminate these Terms at any time by uninstalling the Extension and ceasing all use.

10.3 We reserve the right to suspend, disable, or terminate your access to the Extension at any time, with or without notice, for any reason including, without limitation, if we believe that you have violated or acted inconsistently with the letter or spirit of these Terms.

10.4 Upon termination:

• All licences granted under these Terms shall immediately terminate
• You must promptly discontinue all use of the Extension and uninstall it
• If you have enabled fraud detection, the Company will make any data associated with your anonymous identifier available for retrieval for a period of thirty (30) days upon request, but thereafter may delete stored data
• Any rights, remedies, obligations or liabilities that have accrued up to the date of termination shall not be affected or prejudiced

10.5 We shall not be liable to you or any third party for any termination of your access to the Extension.

10.6 All clauses of these Terms which by their nature should survive termination will survive termination, including, without limitation, confidentiality obligations, intellectual property rights, warranty disclaimers, indemnification, and limitations of liability.

11. Force Majeure

Marcode Ltd shall not be liable for any failure to perform its obligations hereunder where such failure results from any cause beyond our reasonable control, including, without limitation, mechanical, electronic, or communications failure or degradation, acts of God, terrorism, natural disasters, pandemic, epidemic, or government restrictions.

12. Third-Party Content

You acknowledge that the Services may enable or assist you to access the website content of, and correspond with, third parties via third-party websites and that you do so solely at your own risk. The Company makes no representation, warranty or commitment and shall have no liability or obligation whatsoever in relation to the content or use of, or correspondence with, any such third-party website, or any communications or engagement by you with any such third party. The Company does not endorse or approve any third-party website nor the content of any third-party website made available via the Services.

13. Entire Agreement

13.1 These Terms, together with our Privacy Policy and any other policies or rules referenced herein, constitute the entire agreement between you and the Company regarding your use of the Extension, superseding any prior agreements, promises, assurances and understandings between you and the Company regarding the Extension.

13.2 Each party acknowledges that in entering into these Terms it does not rely on, and shall have no remedies in respect of, any statement, representation, assurance or warranty (whether made innocently or negligently) that is not set out in these Terms.

14. General

14.1 If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be severed, and the remaining provisions of the Terms will remain in full force and effect and enforceable.

14.2 You may not assign or transfer these Terms or any rights or obligations hereunder, without our prior written consent, and any attempted assignment or transfer without such consent will be void. We may assign or transfer these Terms, in whole or in part, at our discretion without restriction.

14.3 No agency, partnership, joint venture, or employment is created as a result of these Terms and you do not have any authority of any kind to bind the Company in any respect whatsoever.

14.4 The failure of the Company to enforce any right or provision of these Terms will not constitute a waiver of future enforcement of that or any other provision. The waiver of any such right or provision will be effective only if in writing and signed by a duly authorised representative of the Company.

14.5 Any feedback, comments, or suggestions you may provide regarding the Extension is entirely voluntary, and we will be free to use such feedback, comments, or suggestions without any obligation to you.

14.6 These Terms do not give rise to any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any terms of these Terms.

14.7 Any notices or communications required or permitted by these Terms will be in writing and deemed given when delivered to you via our website, the Extension, or by email.

15. Governing Law and Jurisdiction

15.1 These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and interpreted in accordance with the law of England and Wales. If you are a consumer and reside outside of England and Wales, this will not affect any mandatory legal rights or protections you are entitled to under the laws of your country of residence.

15.2 Each party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or their subject matter or formation (including non-contractual disputes or claims).

16. Contact Information

If you have any questions or concerns about these Terms, please contact us at: